Developing a routine

Thuita Gatero
5 min readFeb 19, 2021
Business has only two functions — marketing and innovation.”

Business is lonely. The template our forefathers used in building businesses doesn’t work any more. It is possible to work in an industry that’s very pretentious, an industry with a lot of fluffs and still make it. it’s very important to keep your head down and work before you have the right to talk. There are so many exceptional entrepreneurs not in the limelight so just keep at it. People criticize you with their life timeline not your own , pay zero attention to that. It is very important to have conversations with people hitting it hard in their grind. Most of us are raised up by female figures. They often sacrifice a lot for us. Industries are cyclical, they have seasons, sticking it out through the seasons is the very most important thing. Many people will bail out when the season begets hard times thus overtime they seldom build anything substantial.

How to stay in your game through all seasons.

First understand that a customer is always buying something. My offer has to meet the needs prevailing in the market. if you are not selling, someone is. Answer this question, What’s unique about me?

Secondly, build an asset of value in my category not just my product offering. procurement methods are not an asset to anyone. There are many strategic ways of getting into customers’ ecosystems. They include customer experience, group buying , efficiency among others. Start ups are always very excited but they wither soon because of not paying attention to their customer experience. be a specialist in your own industry so that you are always educating your clients when they come not the other way round. there is no well of knowledge that doesn’t run dry if it doesn’t replenish itself. Distorted value systems happen because legit entrepreneurs are not talking. situational blindness is when you don’t realize situations are changing every day/week/month/ year. The reason I bought a shoe today may not be the reason I buy a shoe tomorrow.

Building a routine is more important than being brilliant. Routine makes me brilliant. In business you’ll have times to scale up and to scale down. When you lose your energy to work and pursue your dreams, what saves you is your routine. your routine doesn’t need emotions to proceed, routine is routine. Having a daily routine is more powerful than anything you can imagine. Thirdly, face the truth as it is. your reality is your reality, not an imagination. Don’t distort the truth, take action daily. Solve a problem a piece at a time. Times will come when people are celebrating you outwardly but inwardly you are going through hell. What will save you is your ability to keep your head down in the routine, no emotions.

The equilibrium point for entrepreneurs is to treat compliments and criticism at the same level, none is better, they are both calling for work, either to maintain or to up your game.

You own no one your success, this pressure is self induced. business is a sport, that’s the fun part. This is to say, there are other teams eying the price, there are rules, there’s timeout, there are qualifications to wrestle in the bigger rings and so forth. The pressure you are going through is just normal, there is nothing special about it.

People often become so religious when they are doing badly in life but the bible is the most powerful business tool in the world. Physiologically, complaints and compliments are on the same level, treat them that way. There is a poem called{ if} I want to share by Rudyard Kipling.

“If” by Rudyard Kipling

If you can keep your head when all about you Are losing theirs and blaming it on you, If you can trust yourself when all men doubt you, But make allowance for their doubting too; If you can wait and not be tired by waiting, Or being lied about, don’t deal in lies, Or being hated, don’t give way to hating, And yet don’t look too good, nor talk too wise: If you can dream — and not make dreams your master; If you can think — and not make thoughts your aim; If you can meet with Triumph and Disaster And treat those two impostors just the same; If you can bear to hear the truth you’ve spoken Twisted by knaves to make a trap for fools, Or watch the things you gave your life to, broken, And stoop and build ’em up with worn-out tools: If you can make one heap of all your winnings And risk it on one turn of pitch-and-toss, And lose, and start again at your beginnings And never breathe a word about your loss; If you can force your heart and nerve and sinew To serve your turn long after they are gone, And so hold on when there is nothing in you Except the Will which says to them: ‘Hold on!’ If you can talk with crowds and keep your virtue, Or walk with Kings — nor lose the common touch, If neither foes nor loving friends can hurt you, If all men count with you, but none too much; If you can fill the unforgiving minute With sixty seconds’ worth of distance run, Yours is the Earth and everything that’s in it, And — which is more — you’ll be a Man, my son!

Victory and defeat are mare impostures. Treat them the same way. This means if you can achieve and lose and realize that you are neither of them, they are just circumstances, then you are a man. The problem with most of us is that we so easily own success and disown failure. None is you, thus own none of them. It’s very hard to answer the question of who I am because I am continually becoming, ultimately I’ll answer the question the right way on my obituary. I am not my success nor am I my failures. you need to be in the infotainment space not the entertainment space to be able to counter the business troubles. My routine has brought me this far and it will take me where else i want to go. success follows routine. your capacity is just at per with your routine.

Do you have control of your life?

we are in a very difficult point in life where we are all looking for validation. where if you are not getting liked, you don’t feel validated/ enough. we have to differentiate between being liked and being right. This conversation is routed in answering this question, are we leading from behind or infront.

It’s very important to have a tough conversation. I want detailed feedback and quickly. My culture is my culture. You should and cannot allow anyone to steal the momentum of the team and the company at large at no cost.

My final thoughts

1. Stop changing the destination every now and then, change how you get there.

2. Know your insecurities and manage them.

3. Specialize in your craft. ask yourself…. if you go off the scene, will anyone ask where you are at?

4. Know that there is no environment for small dreams, we need to have audacious goals and they have to reflect in our daily lives.

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