WHAT SERVICES SHOULD I OFFER AS A COPYWRITER?
Have you ever wondered what services you should offer as a copywriter? Today I’m talking about 16 ways you can start making more money in your copywriting business.
Copywriters are a rare breed of freelancer. Not only do we have extensive knowledge of marketing but we geek out on the principles of human psychology, and have a flair for the written word in a way that allows us to sell in a cool and sophisticated way…
And because of that… we tend to sort of be good at… a lot of things? Or at least that’s what your clients probably think.
If you think about it, sometimes the actual role of a copywriter can get a little fuzzy at times. With clients expecting you to act as a copywriter one day, a content writer the next day, and a full-blown marketing strategist the day after that!
So the question is this: where do you draw the line?
As a copywriter, what jobs should you actually be doing?
Well, the great thing about being a freelance copywriter is that you can offer whatever you want… or don’t want to do!
When I started my business I often offered additional services above and beyond copywriting to get my foot in the door. Today, any clients who hire my agency get copy and consulting, that’s it.
So while your goal might be to get to a point where ALL you do is write words in documents and send them over to your clients, it’s entirely possible to expand your job scope to gain experience and build client relationships.
So in this article I’m going to be breaking down the common roles and responsibilities that a copywriter fulfills, BUT I’m also going to share the additional services that you can take on as a copywriter…
To not only better serve your clients, but to also put more of dat money in your pocket!
Hey Posse, it’s Alex! Coming at ya this week with another blog by request!
My DMs are typically full of messages from my community and I often get asked these TWO questions…
The first typically comes from people who haven’t taken the plunge into copywriting just yet, and are wondering what exactly it is that a copywriter does…
And the second comes from relatively new copywriters who are dealing with clients that expect them to be a jack-of-all-trades, and they’re wondering what exactly they should be doing…
So if you fall into one of those two categories… then leave me a comment up below, because this blog is for YOU.
And if you’re new to the crew — WELCOME! I put out a new marketing, copywriting, or mindset blog every single week. So leave your email below to get more articles like this one.
So if you’ve ever wondered what a copywriter actually DOES or what freelancing services you can offer clients as a beginner copywriter, here are 16 ways you can start making more money in your business.
Take out a pen and paper, and get ready to write down the ones you vibe with the most. And if you’re a business owner, looking to hire a copywriter — then I’m going to share you with my Copywriter Job Description — to make your search for a copywriter as easy (and seamless) as possible.
Ok I’ve broken these services down into 3 categories, and the first is, of course…
#1 Copywriting Services
Okay, so this first category is the list of services that actually fall under a copywriter’s job description (in my opinion). This is what savvy clients, who actually understand what you do, may expect you to do for them.
Now before you get too overwhelmed with the list I’m about to go over, please keep in mind that this is YOUR copywriting business. And you DO NOT have to offer all of these assets if you don’t want to.
Ads
This can include digital ads like the ones you see on Google, Facebook, and Instagram, video ads like you see right here on YouTube, or even printed ads that you might see in Newspapers and on Flyers.
The main purpose of digital ads, of course, is to get a CLICK. Now with ads (all forms of copywriting actually), it’s very important to remember that your headline, and the first few sentences of text, are the MOST IMPORTANT THING to get right.
Because in the age of ‘the scroll’ you simply have to master the art of crafting compelling hooks. All great ads grab attention with a powerful hook.
Email Marketing
Yep, it’s exactly what it sounds like. Emails sent to a list of subscribers with the sole purpose of marketing something — although great email campaigns should also add a lot of value and focus on building rapport with the list.
So depending on your client’s needs, they may ask you for different types of emails like autoresponders, an indoctrination sequence, sales emails, content emails, affiliate emails or re-engagement emails — as a copywriter you can add all of these to your list of services…
BUT as a copywriter, your job is to only WRITE these emails. You do not need to be the one to load these emails into your client’s email sending software unless you WANT TO. I have never offered this to a client because it’s tedious and technical and you never want to be the one that actually sends an email draft to the entire list.
Landing Pages
It’s like a sales page… but WAY shorter and used for the main purpose of lead generation. So if the #1 job of your ad is to convert eyeballs into clicks, the #1 job of a landing page is to convert more clicks into leads. You want to motivate & inspire a prospect to enter their information (typically first name and email) in exchange for a “Free High-Value Promise” or what is more commonly called a lead magnet.
Sales Pages
And the BIG ONE. This is what I like to call your moneymaker… because not only is this the page that’s going to make your clients the most money and profit in their business…
But it’s the page that’ll get YOU paid the most money to write!
The copywriting magic needed to turn prospects into paying customers is where persuasion, psychology, and major writing swagger come into play.
In my opinion, ALL copywriters need to master this skill — it’s what sets us apart from other content writers.
Now if you’re a copywriter or business owner, looking to write a high-converting Sales Page that will get you paid, and keep clients and prospects coming back to you for more and more…. and more. Then make sure to check out my 5 Day Write & Ignite Challenge, where I teach you the exact proven sales page formula that I personally use in multi-million dollar launches.
Home Pages & Website Copy
This is what I refer to as branding copy or authority copy! While conversions are still important on your main homepage, your brand message is EVERYTHING. Your home page is the first thing that people see when visiting your website so you gotta make a great first impression! The goal of a Homepage is simple: to create trust, build authority, and offer next steps.
About Pages
With more and more audiences seeking out products, coaches, and businesses that share their same values, well-written About Pages are a great opportunity to share a brand’s story, vision, mission, philosophy, and what makes them different.
It’s your way of answering the question — yeah, but who are you… really?
As a copywriter, you can offer this a service to any client that doesn’t already have an About Page OR you can offer to revamp any About Pages that are dull and less than inspiring.
And — in case you were wondering — your job as the copywriter is to simply write these pages (same with landing pages, sales pages, and websites) and not actually BUILD them.
Promotional Videos & Video Sales Letters
Remember what I’ve been saying over and over again to you guys?! VIDEO IS THE FUTURE!
In fact, 87% of video marketers say that video gives them a positive return on investment. So it’s safe to say that… yes. Video marketing is indeed where it’s at! Says the girl who spends HOURS making video content every week.
Promotional videos are used for the purpose of promoting a specific marketing initiative, event, or product. They are typically short, sweet, and to the point. The copy part of promo videos will include the video’s titles, subtitles, any copy that’s used as visual elements throughout the video, and of course the SCRIPT.
And it’s important to remember that although copy is only PART of what makes a great promo video, up to 85% of Facebook videos are watched without sound. So making sure that the copy you have in your video subtitles is essential in boosting your conversions.
Another type of video marketing that requires copywriting skills is VSLs — or video sales letters! Video sales letters are similar to written sales letters except they are written scripts, rather than a written page.
Again, your job as the copywriter is to simply WRITE the video scripts and ancillary copy — not actually produce the videos!
Product Descriptions
Product descriptions refer to that short little blurb of text that describes what a product is, what it does, and WHY someone should buy it. It’s incredibly common in e-commerce stores where copy space for products is limited.
But a common mistake that I see made ALL of the time is a boring product description that just… describes the product. You know, all features and no benefits.
Great product descriptions need to go deeper than the boring left-brain need-to-know stuff.
You want customers to read your product description and think… Wow now that’s cool/interesting/unique/smart/funny! I gotta get it!
Alright that covers the bases of copywriting services. Now let’s move onto a different service package you can consider offering for your clients…